About Me
I am a research and analytics consultant who specializes in transforming market intelligence and consumer data into actionable insights that help executives make profitable, science-backed decisions that drive sustainable growth. I have pioneered and implemented custom research solutions for over 35 global retail and consumer brands (Walmart International, True Value Company, Samsung Korea, Inditex Zara, Disney India, Juicy Couture, and more) to optimize customer experience, global sourcing, assortment planning, merchandising, branding, pricing, and promotion strategies.
I deliver measurable impact by empowering brands with data-driven strategies, forging partnerships with key decision-makers, and demystifying the ‘why’ behind complex data models through storytelling and tailored insights that inspire action at all levels in the organization.
I hold advanced degrees, including a Doctorate in Retail Business Strategy and a Master of Science in International Marketing from Michigan State University, East Lansing.
Technical competencies include:
Data Analysis & Visualization: R, SQL, Python, SPSS, Tableau, Microsoft Excel.
Quantitative Expertise: Advanced statistical modeling, marketing analytics, forecasting, and data mining techniques.
Research Design & Analysis: Expertise in both quantitative and qualitative methodologies (including prompt engineering for ChatGPT and other Large Language Models).
Sonia McDaniel, Ph.D.
Marketing Research and Analytics Insights Consultant